MAYLI Jewels

About MAYLI Jewels

The story behind MAYLI jewels

Founded in May, 2014. After and urge of finding tiny, dainty pieces that matches with all existing jewelry pieces you already own. The brand is a translation of the Chinese word Měilì, which means beautiful. Because we find beauty in the smallest things. The dainty pieces.

The timeless and minimalistic designs result time and time again into nice combinations of jewelry. Whether it’s an item of the previous season or an inheritance piece, our jewelry is always easy to style with those you already own.

Meet Founder & Creative Director TUYET-NHI PHAM

Born and raised in The Netherlands, Nhi is a creative individual, a designer, and a fun loving mom of two! Coming from a household of entrepreneurs and creativity, she already had started MAYLI before she would finish her Fashion Branding & Marketing study in Denmark. She started to travel the world to be the firsthand on sourcing the materials she had imagined for her designs. While traveling not only for work but also adventures she would get inspired for the brand that you all now know for its simplicity, fine and conscious creations.

Our believes

Designed for Simplicity. Dainty, fine jewerly with endless combinations. Made to style with your wedding bands, heirloom- and favorite pieces.

Created to treasure your loved ones.

After becoming a mother to a beautiful son. She had pieced together the needs of her customers, who always asked for the meaning behind a semi-precious gemstone, with the needs of her own, wanting to wear a meaningful jewelry piece that would remind her of the tiny person who made her a mother. A very minimal birthstone necklace that would not scream the meaning of it behind it.

Address

• Headquarters

  3431LG NieuwegeinUtrecht, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Founder / Owner1