Marketing and Consumer Behaviour Group

About Marketing and Consumer Behaviour Group

Welcome to the Marketing and Consumer Behaviour (MCB) Group at Wageningen University! We specialize in understanding consumer behaviour and marketing strategies, with a focus on value propositions for consumers and value chain actors. Our approach emphasizes the close relationship between marketing and consumer behaviour. We also prioritize applying theoretical insights in these fields to promote sustainability and social responsibility, especially in the areas of food, health, equality, and sustainability.

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Team by function

Based on 4 public job profiles as of 19 September 2026.

• Research / R&D3
• Other / Unclassifiable1