Keen Design

About Keen Design

Keen Design is a Utrecht-based UX design consultancy of ~35 people, specialising in traffic and transport, public sector, and financial services. We work with organisations including NS, ProRail, KLM, Belastingdienst, Politie, Rabobank, and ING Bank.

Our work is guided by Value Driven Design (VDD) — a proprietary methodology that connects design decisions to measurable outcomes for all stakeholders. We support clients across the full design maturity journey: from project engagements and fractional design teams to embedded capability and strategic consultancy.

Ranked top of the list for UX design agency in the Netherlands in the Emerce 100 (2026). Member of Dutch Digital Agencies.

Keywords

• Concepting
• Consultancy
• Interaction Design
• Ui Design
• Usability
• User Experience
• User Experience Design
• User Interface Design
• User Thinking
• Ux Design

Address

• Headquarters

  Springweg 73511VH UtrechtUtrecht, Netherlands

Team by function

Based on 27 public job profiles as of 4 September 2026.

• Design / UX14
• Executive / C-Suite3
• Sales3
• Operations2
• Other / Unclassifiable2
• Administrative / Office1
• Consulting / Advisory1
• Research / R&D1