Joost Pothoff

About Joost Pothoff

Strategy is the practice of making choices in uncertainty.

In every organisation, decisions pile up. Big and small, strategic and operational, urgent and important. The result? Mission‑critical decisions that determine the organisation’s future get lost among all the other choices that also demand attention.

I help CEOs and founders make the mission‑critical decisions.

The outcome is a focus on strategy and clarity about the choices that move the organisation forward.

The organisation becomes fast and agile—a system that moves easily, adapts effortlessly, and wins because the right people make the right decisions.

Address

• Headquarters

  UtrechtUtrecht, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Consulting / Advisory1