Insight First

About Insight First

We build your AI-ready data warehouse and help you activate it within your organisation.

All your data from GA4, Meta, Google Ads, TikTok, Shopify, Klaviyo, Exact, Gorgias, Odoo or any system with an API: connected, centralised, and owned by you.

No black boxes. No vendor lock-in or forever SaaS. A future-proof data backbone you actually own and control.

We work for 45+ fast-growing e-commerce brands including Alpine, Cloudpillo, Sophia Mae, Passasports, Stoov, Buienalarm and Pink Gellac.

We specifically work for e-com businesses that share common ground. Good news: your challenges are not unique. We re-use models, but more importantly the industry knowledge we've built up over 8 years across 45+ brands.

We don't just build, we run it for you as your dedicated remote data team. What we build and maintain:

- AI-ready data warehouse in BigQuery (live in 6-8 weeks) - Data modelling & transformation with dbt - Your own semantic layer on GitHub

An activation layer to put your data to work (optional modules):

- Dashboards in Looker Studio - Conversational analytics: ask your data questions in plain language - Alerting & daily summaries via Slack or Teams - Composable CDP / segmentation to personalise your website and email - Tools to reduce SaaS spend: attribution, demand planning, consolidated P&L, forecasts and cashflow - Automated data agents for reporting, alerting and decision support

The foundation is yours. What you build on top is up to you. Whether you're starting from scratch or scaling what you have, we know the drill.

Insight First: where data becomes direction. 🌐 www.insightfirst.nl

Keywords

• Business Case
• Customer Lifetime Value
• Dashboards
• Data Analysis
• Etl
• Forecasting
• Google Bigquery
• Google Data Studio
• Shopify Data
• Supermetrics

Address

• Headquarters

  Stationsplein 323511 UtrechtUtrecht, Netherlands

Team by function

Based on 10 public job profiles as of 3 September 2026.

• Other / Unclassifiable4
• Data / Analytics / Science2
• Consulting / Advisory1
• Engineering / Software Development1
• Founder / Owner1
• Sales1