IFW STUDIOS

About IFW STUDIOS

Unfortunately, due to the global pandemic our IFW plans needed a redesign, and IFW STUDIOS was born. Not to replace IFW’s shows, but, as a pandemic proxy to keep pursuing IFW’s mission when needed.

IFW STUDIOS mirrors the ethos behind IFW on a smaller scale. Instead of asking designers, models, media, and our audience to travel to our shows in Amsterdam, New York, London, Dubai, Cannes, etc., we are producing fashion editorials and fashion films in exciting, new destinations.

In each location IFW STUDIOS will feature collection edits from local and international designers, with the city itself playing a supporting role. We’ll source models, HMUAs, and photographers from our network and from the host city.

In this way IFW STUDIOS is furthering BMG’s mission to find and support new talent, whilst staying safe and working within our new reality.

IFW was never just a fashion event. It has always been a collaboration and a movement of prominent innovators that are passionate about promoting and growing the international fashion industry. And IFW STUDIOS is how we will continue this work until full shows with full audiences are possible again.

Keywords

• Designer Support
• Fashion
• Fashion Editorials
• Fashion Week
• Online Platform
• Worldwide Exposure

Address

• Headquarters

  De Lairessestraat1075HJ AmsterdamNoord-Holland, Netherlands