Holtrex B.V.

About Holtrex B.V.

Holtrex B.V. is a Dutch, founder-led house of consumer brands based in Amsterdam.

We build and grow brands with a focus on practical products, thoughtful design, international sourcing, and long-term value. Our work combines product development, supplier relationships, brand positioning, e-commerce growth, and selected retail and distribution partnerships.

Our portfolio includes the brands Hang 11 and Vita Vinci.

Hang 11 is an outdoor and action-sports brand made for people who feel most alive in motion, from the water to the mountains and everywhere in between. The brand offers practical, well-designed gear for surfers, snowboarders, paddle boarders, skiers, and outdoor-minded customers, and is sold across the United States, the United Kingdom, and Europe.

Vita Vinci is a kitchen and home-living brand inspired by Italian heritage, everyday cooking, and the joy of sharing meals at home. The brand focuses on thoughtfully selected kitchen and home products that bring quality, warmth, and a touch of elegance to everyday life.

At Holtrex, we believe strong products start with understanding the customer. We look closely at the market, customer feedback, materials, packaging, positioning, and the details that make a product feel right.

Keywords

• Amazon
• Branding
• Far East Sourcing
• Marketplaces
• Private Label
• Purchasing
• Sourcing

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Executive / C-Suite1