Hogewoning B.V.

About Hogewoning B.V.

Business segments

As important distributor, Hogewoning uses catalogues, trade shows, internet and a network of sales representatives to sell to a wide range of customers. Continuous product development, superior understanding of the market and professional logistics enable us to fulfill the wishes of our clients. Hogewoning customers are wholesalers, department stores, exporters, gift shops and ‘Gardencenter all over the world. In addition: Hogewoning also designs and manufactures exclusive products for sales under private label for chain stores all over the world.

History

The history of the company goes back to 1926, the year in which Willem Hogewoning, grandfather of the present owners, started his own dried flower business at the age of 21. Sales initially took place through the flower auctions. Later on the assortment of dried flowers was expanded by means of import of different species from many countries.

The product lines Natural Decorations and Dried Flowers “inspired by Nature” were the first Natural Home Decorations. From the seventies, the company became a professional export-oriented organization and started an unprecedented period of growth, with the whole world as its market. At the present time Hogewoning also imports a large range of products from countries as Brazil, China, India, Philippines, Mexico, Kenya and South-Africa.

Trends and designs

Hogewoning is well known for its creative designs, innovative use of natural materials and exceptional quality. We have a team of designers and a network of talented independent creative people who develop home decoration exclusively for Hogewoning.

Keywords

• Hobby Flora - Natural Floral Concepts For The Diy Consumer
• Hogewoning Holland - Trendsetters In Natural Decorations.
• Home Accents - Concept Decorations Inspired By Nature
• House Of Nature - The Home Decoration Brand With Added Value.
• Naturel Pine Collection - Natural Looking Christmas Trees And Wreaths
• Rendalen Moss - Naturel Preserved Moss, The Best From The North

Address

• Headquarters

  Vinkenweg 502231NT RijnsburgZuid-Holland, Netherlands

Team by function

Based on 50 public job profiles as of 4 September 2026.

• Procurement / Supply Chain8
• Sales8
• Finance / Accounting5
• Operations5
• Design / UX4
• Logistics / Transportation4
• Other / Unclassifiable4
• Marketing3
• Administrative / Office2
• Data / Analytics / Science1
• Executive / C-Suite1
• HR / People / Recruiting1
• IT / Infrastructure / Security1
• Legal / Compliance1
• Product Management1
• Research / R&D1