HockeyStic

About HockeyStic

Hockeystic helps Impact driven businesses with Growth Hacking.

What is Hockey Stick Growth? Hockey Stick is one of the most common terms used to describe growth in the startup world. The idea is that numbers such as unique visitors, users, leads or revenue start growing at a normal linear pace and then, once an inflection point is hit, growth takes off at an exponential rate.

The ‘Hockey Stick Growth’, as explained by Bobby Martin, has 4 stages: 1. Tinkering- The stage where the founders are beginning to explore the viability of their idea.

2. Blade Years- The stage where the founders have fully committed to making the business work. This is an overwhelmingly bumpy ride.

3. Growth Inflection Point- This is an exciting stage where the revenue takes a sharp turn and shoots upward.

4. Surging Growth- If innovative start-ups manage the growth-inflection point well, they will proceed into a stage of continuing acceleration of growth.

HOW WE WORK? We believe that a good growth strategy is the one that aligns itself with the roadmap of the business itself in order to achieve the right milestones at the right time, backed with good analytics. And a good roadmap is the one which is based on the fundamentals of "Build-Measure-Learn"​. Our priority is to understand the roadmap of your business and then get the wheel spinning.

We help you understand your customer, define your value proposition, validate your proposition, define your business model. We help you define goals and milestones in order to develop your growth strategy.

Our Services: 1. Digital Marketing 2. Growth Hacking Workshops and Trainings 3. Growth Hacking Strategy 4. Customer Insights

Address

• Headquarters

  Linnaeusstraat1092CK AmsterdamNoord-Holland, Netherlands