Groen Boothman

About Groen Boothman

Groen Boothman is an Amsterdam-based product design and development studio for physical products. We work from concept to product, combining industrial design, engineering, materials knowledge and production logic.

Our work spans hardware, mobility, lighting, watches and soft goods, from hard materials to advanced textiles. We collaborate with established brands as well as early-stage founders, either independently or alongside existing teams.

Founded by Hanno Groen, aerospace engineer and Royal Academy of Art graduate, and Joanna Boothman, industrial designer, our studio brings design and engineering together from the start. The result is work with clarity, precision and longevity.

Keywords

• Advanced Design
• Ai
• Automotive Design
• Bicycle & Motorcycle Design
• Brand-Driven Design
• Branding
• Creative Direction
• Design Strategy & Management
• Design Thinking
• Form & Concept Studies
• Form & Concept Studies
• Generative Design
• Generative Design & 4Th Industrial Revolution Technology
• Homeware Design
• Industrial/Product Design & Development
• Jewellery & Watch Design
• Luxury Design
• Mass Customization
• Personal Accessories & Wearables Design
• Portfolio Management
• Public Design
• Research
• Strategy
• Textile Innovation

Address

• Headquarters

  Dusartstraat 301072HS AmsterdamNoord-Holland, Netherlands

Team by function

Based on 2 public job profiles as of 4 September 2026.

• Design / UX1
• Engineering / Software Development1