GoodReputations

About GoodReputations

Identity Management & Branding

Various trends, such as product homogeneity, globalization, and digitalization force organizations to effectively manage their core identity: the set of specific characteristics that makes it unique and which is relevant to its differentiation within its competitive environment.

Besides these global trends, strategic changes, such as a merger or acquisition, require a careful analysis of an organization’s core purpose – what it is, what it stands for, and what it believes in – to make a new beginning and earn understanding and commitment for the new organization among its various stakeholders.

Specialized in dealing with these strategic issues, I advise clients on how to develop and sustain a strong identity and evoke emotional appeal among key constituents. By doing so, I can help organizations create enduring competitive advantage and improve their overall performance.

Services include: - identity management - strategic positioning & branding - visual style & brand guidelines - change communication - M&A communication & integration - crisis communication

Keywords

• Change Communication
• Corporate Branding
• Crisis Communication
• Developing A Good Reputation For Fair Privacy Practices
• Developing A Reputation For Fair Corporate Privacy Practices
• Identity Management
• International Roll-Outs
• M&A Communication & Integration
• Strategic Positioning And Branding
• Visual Style And Brand Guidelines

Address

• Headquarters

  Van Beeverlaan 71251ES LarenNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Executive / C-Suite1