G2C - Gateway to China

About G2C - Gateway to China

G2C- Gateway 2 China

Connecting East and West through music and business exchange!

The Chinese music and entertainment industry is growing exponentially, but its digital ecosystem is fundamentally different from the West. Without access to platforms like Spotify, Instagram, or X, navigating unique networks such as WeChat, Douyin, NetEase Cloud Music, and Weibo requires a highly specialized approach.

That is where G2C (Gateway to China) comes in.

Launched in 2018 under Subciety BV, G2C is a specialized marketing, social media, and consultancy agency. We act as the ultimate bridge between international electronic music artists, record labels, management agencies, and the thriving Chinese nightlife and music industry. We demystify the market, build authentic local fanbases, and turn global talent into regional icons.

What We Do:

Localized Social Media Management: We launch, manage, and optimize your presence on China’s leading platforms (WeChat, Douyin, Weibo, RED, and more) with native content tailored to local audiences.

Streaming & Music Distribution: We maximize your reach and visibility on China’s dominant streaming giants, including NetEase Cloud Music and Tencent Music Entertainment (QQ Music).

Market Entry & Strategic Consultancy: We provide expert guidance through the complexities of cultural nuances, local regulations, and industry landscapes.

Network & Cross-Border Synergy: We leverage our deep-rooted network to connect Western talent with local promoters, clubs, festivals, and brands for sustainable long-term growth and touring opportunities.

With deep roots in electronic music culture and years of cross-border expertise, G2C opens doors that previously remained closed. We handle the digital, cultural, and logistical barriers so you can focus on the music.

Ready to expand your footprint into the world's most dynamic music market? Let’s connect.

🌐 Visit our website: g2c.nl 📧 Get in touch: merlijn@g2c.nl

Team by function

Based on 2 public job profiles as of 19 September 2026.

• Executive / C-Suite1
• Other / Unclassifiable1