Fresh-Pride

About Fresh-Pride

Freshpride, part of Fruitful Ventures, connects premium fresh produce from the grower directly to markets worldwide. Founded in 2016, Freshpride operates from offices in Singapore, South Africa and Serbia, with local specialists in each region safeguarding product selection and quality of the fruit.

Freshpride specializes in sourcing citrus, grapes, stone fruit and top fruit through long-standing partnerships with growers worldwide. The South Africa office primarily sources for the Fruitful Ventures group, while Serbia combines sourcing with sales into the Middle East and Far East.

Each office brings in-depth local knowledge and a direct presence on the ground, ensuring reliable access to premium produce year-round.

Freshpride | Your connection for fresh produce

Keywords

• Export
• Fruit
• Import

Team by function

Based on 7 public job profiles as of 19 September 2026.

• Sales4
• Founder / Owner1
• Other / Unclassifiable1
• Procurement / Supply Chain1