Fragmatic

About Fragmatic

Fragmatic is the smart vending media channel for brand experience and customer engagement, built for brands and retailers.

We connect consumers with premium, beauty and non-food brands through smart vending experiences in high-traffic locations - turning vending into a measurable marketing channel rather than a point of sale.

Our offering is built around two distinct propositions.

Spray & Go enables fragrance discovery through smart sampling machines, designed to drive trial, data capture and loyalty.

Grab & Go focuses on beauty and non-food retail, using vending machines to create seamless product discovery and purchase moments.

Both propositions can be deployed year-round at fixed locations, activated as campaign-based placements, or integrated into temporary brand activations - from pop-ups to festivals and events. Powered by proprietary software, every interaction can be connected to loyalty programs, CRM systems and first-party data strategies.

Fragmatic helps brands and retailers move beyond exposure, creating experiences that engage, convert and build loyalty.

Address

• Headquarters

  Atoomweg 503542AB UtrechtUtrecht, Netherlands

Team by function

Based on 2 public job profiles as of 4 September 2026.

• Executive / C-Suite1
• Founder / Owner1