Formula formerly Fjor

About Formula formerly Fjor

Formula is an AI-powered nutrition assistant that helps individuals improve their health, energy, and longevity. Our mission is to make personalized self-care accessible, efficient, and enjoyable for everyone.

We started with the Keto Diet App — a top-ranking iOS app in the US keto & low-carb space with $20M+ in sales, 5M installs, and 500K+ subscribers. As we scaled, we expanded beyond keto into broader health and nutrition plans, now brought together in our core app: Formula Care.

Formula - iOS app: https://apps.apple.com/us/app/formula-weight-loss-diet-app/id6511248415

Site: www.formula.care

Keywords

• Fitness
• Health Coaching
• Keto Diet
• Lifestyle Coaching
• Mental Health
• Telemedicine
• Weight Loss
• Well-Being

Address

• Headquarters

  651 N. Broad Street, Middletown19709 MiddletownDelaware, United States

Team by function

Based on 7 public job profiles as of 4 September 2026.

• Other / Unclassifiable2
• Engineering / Software Development1
• Founder / Owner1
• HR / People / Recruiting1
• Operations1
• Product Management1