formfollowsconcept

About formfollowsconcept

formfollowsconcept is founded by Robert Hofstede and Geert Pelsma. After being baseball buddies back in the days they came in contact again in Amsterdam. While playing 'catch'​ in the Vondelpark, the conversations moved more and more towards overthinking they everyday life and all its small habits and patterns. Robert from a design perspective and Geert from a marketing point of view. These different angles always came together in a mutual conceptual thought. During these conversations the intention to do a project together changed into founding a company together. This is how formfollowsconcept was founded and became a creative concept agency.

Keywords

• Advertisement
• Architecture
• Creative Concepts
• Design
• Marketing
• Spacial Design

Address

• Headquarters

  Nieuwevaart 31018 AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Founder / Owner1