ForCurly™

About ForCurly™

ForCurly™ is a pioneering new brand that is planting a ‘seeed’ for the future. They bring The TREEE™ - fun and innovative design - to children’s rooms. 'Curly"​ is a symbolic name for a child. ForCurly™ embodies the action of presenting a child with a special and sustainable gift.   The TREEE™, ForCurly's launch product, is a gateway to other dimensions; it’s a place for storytelling and a natural anchor in a changing (digital) world. It's also fun design: a modern piece that will be loved by this and future generations. The TREEE™ opens the imagination and creativity and grows with the child. It provides shelter, is a friend and boosts inspiration and curiosity.   The TREEE™: Amir and Abril. They are both life enhancing, beautiful, practical and magical. The TREEE™ are diverse in design and engage the child slightly different. ‘Abril’, features an organic, enchanted shape while ‘Amir’, shines through simple, but striking geometrical design.    Both Amir and Abril are creative hubs and game stations. They’re a focal and starting point for adventure. The place children keep their most treasured possessions and a stage for their imagination. The TREEE™ is formative furniture. It grows with your child through the four stages of play: functional, constructive, symbolic and games with rules.  Plant a seeed at the heart of your child’s room.   The TREEE™ as a symbol of life, growth and family. Plant a ‘seeed’ of a The TREEE™ in your child’s life, let them grow and blossom to their full potential.

Keywords

• Design
• Furniture
• Kids