False Flat

About False Flat

False Flat is a race cycling brand, store and workshop headquartered in Amsterdam.

False Flat was founded in 2024 on the principle that all road, gravel and track cyclists should have the right bike for them from the first km.

Rather than buying something 'standard' that requires upgrades and tweaks, we offer cyclists a level of service and that ensures the perfect fit. Bikes tailored to their needs and style from the start.

We offer products from the most innovative cycling performance brands out there including bikes from Wilier Triestina, Basso, Open cycles, Serk, Enve, Velobike and RIH Sport.

We want ownership of a bike from False Flat to feel like a membership. A club atmosphere that goes from our social rides to our bike servicing subscriptions. We hope you like the approach and love the bikes as much as we do.

Address

• Headquarters

  Pilotenstraat 411059CH AmsterdamNoord-Holland, Netherlands

Team by function

Based on 3 public job profiles as of 3 September 2026.

• Founder / Owner2
• Skilled Trades / Technical1