EtikA

About EtikA

EtikA. The Scent of Passion

Founded in 2012 by a hospitality family in Amsterdam, EtikA was born to elevate the guest experience. Not just through service, but through scent. What started as a niche line of hotel amenities has evolved into a full lifestyle brand: unisex perfumes, home scents, body care, and luxury hospitality products designed to connect, comfort, and captivate.

Each fragrance is inspired by a powerful idea: emotion connects us. Drawing from the 17th-century philosophy of Spinoza, EtikA captures positive human emotions (passions) like Soberness, Devotion, and Gratitude and translates them into elegant, wearable compositions.

Our signature scent, Sobrietas, created with Parisian master perfumer Mark Buxton, sparked a word-of-mouth following that continues to grow. Guests became customers. Customers became loyal fans. Hotels, spas, and concept stores across Europe now carry EtikA, drawn to our sensory storytelling and refined aesthetic.

Whether you're curating a guest experience or creating a moment at home, EtikA delivers scent with meaning. Designed to move, crafted to last.

We call it Odo Passio - The scent of Passion.

“Doing good is in itself the greatest reward”. So taking care of people, other creatures and the planet comes naturally. Sustainability is self- evident for EtikA. The surpreme being or Nature (Deus sive Natura) is everywhere. Be good."

B. de Spinoza

Address

• Headquarters

  Keizersgracht 4821017EG AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Design / UX1