Crucial Play

About Crucial Play

Lego Serious Play is a consultant service offered by a Lego Serious Play Certified Facilitator. Its goal is fostering creative thinking through team building metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, hence the name "serious play"​. The method is described as "a passionate and practical process for building confidence, commitment and insight"​. The approach is based on research which suggests that hands-on, "minds-on"​ learning produces a deeper, more meaningful understanding of the world and its possibilities. It is claimed that participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight

Keywords

• Consultant
• Facilitator
• Lego
• Lego Serious Play
• Management Consulting
• Play
• Strategy
• Training
• Workshop

Address

• Headquarters

  Terbregselaan3055RG RotterdamZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1