Copybas

About Copybas

A brand is a place where you come home. Something you love or hate, but that is always familiar. In a world where it is becoming insanely easy to communicate, but also insanely difficult to stand out, you must hold on to your core values. To the soul of your company or organization. I am happy to help you.

I love building brands. To me, a brand is a familiar place where you feel at home, where you love to return, and which gets other people excited. Coming up with and writing the story behind a brand: that is when I am at my best.

Give your brand balls As a copywriter, brand strategist, and creative entrepreneur, I have helped many companies and organizations strengthen their brands: writing corporate stories, setting up campaigns, creating content, and leading creative teams. My strength? Creating great communication based on a smart strategy that gives your brand balls. Online and offline. B2B and B2C. I have been doing this for about twenty-five years.

Good story, good copy What applies to all my clients: bad story, bad copy. And vice versa, of course. It is about knowing what you want to tell. Then the words you choose will work out just fine. Whether it concerns a startup, a government organization, or a corporate.

The Advertising Craft in the AI ​​Era I have worked for advertising agencies TBWA \ Chiat Day New York and TBWA Amsterdam, and was creative director at my own agencies, escobar copy and Brandmake. I am happy to share my knowledge and experience in commercial communication with anyone interested in this beautiful craft. And I show how to smartly apply the old laws of this field in an absurdly fast-changing world where AI technology takes a lot of work off your hands.

Keywords

• Advertising
• Brand Strategy
• Content Direction
• Copywriting
• Corporate Communicatie
• Corrigeren
• Marketing Communication
• Redigeren
• Tekst Schrijven
• Tekst Verbeteren
• Webredactie

Address

• Headquarters

  LisboaPortugal