Conspicuous

About Conspicuous

Conspicuous is the first Dutch agency specializing in Shopper Marketing, Category Management, Shopper Insights and Shopper Behavior.

Founded in 2008 by Art Frickus, one of the country's leading experts in these fields and specialized in Retail Anthropology.

Our Mission is Clear: We help retailers and suppliers close the gap between marketing strategy and actual purchasing behavior.

Our Philosophy: "You don't make profit in Excel; you find it in the aisle."

This is what we deliver: - Shopper Marketing Strategy & Execution - Category Management Development - In-Depth Shopper Insights - Instore Marketing optimization

The Challenge: Many commercial expenditures fail to deliver the desired ROI because they miss the critical moment—the purchase decision on the shop floor.

Our Solution: We deliver visible, scalable and rapid results. This by consistently "Thinking Shopper" We optimize your performance, allowing you to significantly increase the ROI on your commercial spending. We are proud to make the difference within that crucial 1.8 seconds!

The Question: Are you 100% certain that your shop floor is performing to its maximum potential?

If not, call us! We are ready to help you and make a measurable difference in your sales results.

Keywords

• Brainstorm & Innovatie Processen
• Category Management
• Formule Management
• Shopper Insights
• Shopper Marketing
• Trade Marketing

Address

• Headquarters

  Noordhaven 1264761DD ZevenbergenNoord-Brabant, Netherlands

Team by function

Based on 3 public job profiles as of 2 September 2026.

• Founder / Owner2
• Other / Unclassifiable1