China Inroads

About China Inroads

China Inroads is a management consultancy firm, operating between Europe and Greater China. With 20+ years of experience in China business, we provide tailored strategic solutions to European companies at a crossroads with their Chinese subsidiaries or partners.

Drawing from the insights of all people involved, we assist in overcoming corporate challenges by creating a strong China Strategy that has the support of all stakeholders.

Our experience and expertise lie in: - Risk Analysis - identifying and prioritising risks and opportunities for fact-based decision-making - Strategy Development – creating a robust China Strategy with workable governance structures - In-house China Advisory - C-level business coaching, helping you navigate fast-paced markets - Insight in Perspectives - detect blind spots and gain insights through third-party consultation

Additionally, China Inroads established a joint venture, “EQ+”, with our long-standing business partner Equasia Group. By joining forces, we can offer you an even more comprehensive scope of services, such as Business Models and Corporate Restructuring.

As a seasoned Sinologist, our director Valérie Hoeks brings over 20 years of experience supporting European and Chinese management teams and board members in navigating complex strategic and cultural challenges. As a trusted advisor, she helps you grasp diverse business environments for long-term success, aligning cross-border teams and ensuring the smooth development and execution of smart business plans.

Found yourselves at a crossroads? Send us an email – we are happy to help: info@chinainroads.com

Keywords

• Executive Coaching
• Executive Partner
• Strategy Consulting

Address

• Headquarters

  Euclideslaan 2653584BV UtrechtUtrecht, Netherlands

Team by function

Based on 2 public job profiles as of 3 September 2026.

• Founder / Owner1
• Operations1