CharlisMichael Communications

About CharlisMichael Communications

CharlisMichael Communications is a Rotterdam based agency that offers PR strategies and event management services for luxury brands within the fashion, beauty, entertainment and lifestyle industries.

The Netherlands Cultural Demographic Shift (CDS)

According to Statistics Netherlands 2017, the number of Dutch minorities has reached a critical mass of 3.8 million people. This Cultural Demographic Shift (CDS) has a significant effect and calls on brands to diversify their target market strategies. At CharlisMichael, we understand this niche consumer market and know how they want to be served. We help our clients to speak directly to their target audience through targeted PR strategies and specialised events. We create captivating brand narratives that leave a lasting impression. The results are brand preference for our clients against the competition in this market.

South Africa

In South Africa, we assist international brands looking for expansion in the South African luxury goods consumer market. We help our clients with market research and outreach plans by producing content and structured branding strategies to drive the outreach.

Keywords

• Brand Strategy Development
• Content Creation
• Digital Media Campaigns
• Event Concept & Management
• Influencer Marketing
• Market Research
• Media Relations
• Product Launches

Address

• Headquarters

  Beursplein 373011AA RotterdamZuid-Holland, Netherlands