BrandNewTaste

About BrandNewTaste

Perfect Taste Solutions™

BrandNewTaste™ is a Dutch family company founded by Robert Strik, built on more than 40 years of taste experience. We develop and produce innovative flavour and functional ingredient solutions for the international B2B food industry, combining creativity, functionality and technical precision.

Our mission is simple yet ambitious: to make taste work. Every solution we create is designed to perform in flavour, texture, stability and process efficiency. From concept to commercial production, our goal is to support customers in developing great tasting products that stand out in their markets.

We create for:

• Bakery • Chocolate • Confectionery • Culinary • Ice Cream • Desserts

Our business includes specialty taste and functional ingredients designed for culinary and sweet applications. Our style is both technical and commercial, focused on B2B industrial food producers.

We specialize in:

• Premium Flavours and Ingredients • Encapsulates • Inclusions and Decorations

With over 40 years of experience, we combine fast sampling, clear documentation and a trusted GFSI oriented partner network. Every creation reflects our commitment to quality, reliability and long term partnership.

True innovation starts with curiosity and collaboration. Through our KitchenTable™ and KitchenLab™, we bring together people, ideas and ingredients. Here, concepts are tested, refined and translated into tangible ingredient systems ready for industrial application.

From source to table, every solution begins with understanding raw materials, defining specifications and engineering performance for each application. From flavour creation and formulation to technical documentation, we guide customers from concept to commercial reality.

All projects are managed from our Taste Innovation Center in Hilversum, the Netherlands.

We believe that great taste starts with great collaboration.

With Taste.

BrandNewTaste bv

Address

• Headquarters

  Franciscusweg 10a-101216SK HilversumNoord-Holland, Netherlands

Team by function

Based on 2 public job profiles as of 4 September 2026.

• Marketing1
• Sales1