Brand Bonfire

About Brand Bonfire

Brand Bonfire is a philosophy of business that fundamentally believes you cannot start a fire without a spark. It is insight that is the spark that drives innovation, the spark that inspires great ideas and the spark that keeps businesses relevant over time. Insights are notoriously hard to pin down. We all know when we have one, but its not as easy to find one. We work with tried and tested techniques to help leading companies uncover both customer and business insights that act as the spark for business growth strategies. Once we have uncovered both customer and business insights we work with the brands to get those insights into action. Translating an insight into a plan takes both creativity and years of in-market experience, and this is what sets us apart. Working with whole brain (creative and analytical) techniques we build a platform, test and recycle ideas, integrate activity and develop a clear actionable plan. We offer Facilitated workshops and processes: • Right Thinking workshops - tapping into the right brain to release creative lateral thinking and unblock growth barriers • Insights into Action - Insight generation, screening and springboarding to develop a programme of activity, anchored in one unifying insight with clear and deliverable plans • Integrating insights - working through a consumer journey and multiple touchpoints, the key brand insight is brought to life to tell one clear brand story. Brand capability building - corporate marketing skills development courses and programmes Customised solutions

Keywords

• Brand Capability Building
• Brand Innovation And Renovation
• Consumer Insights
• Facilitated Strategy Workshops
• Market Research

Address

• Headquarters

  Lorentzweg 30HilversumNoord-Holland, Netherlands