Book package deal: Marketing Machine and YES! Accountable Marketing

About Book package deal: Marketing Machine and YES! Accountable Marketing

One way to help your marketing is to read some helpful books. Come and learn more about a couple of books, which we have produced to make your marketing more effective. This package deal consists of Marketing Machine Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine. And 'YES! Accountable Marketing‘ by Michiel van de Watering, will assist you to evaluate and control the marketing performance in order to optimize the usage of your marketing budgets. It is not just a matter of reporting what has happened afterwards, but it has become necessary to have a clear estimate in advance of launching your marketing activities. As the ‘accountability of marketing’ is growing in popularity, you will find more books related to a certain part of this subject. In this book the author presents you a more holistic approach, from the ‘Why’, through the ‘How’ to the ‘What’. With this book you will be able to organize accountable marketing in your company profitably. Throughout the chapters you will find several examples and cases to illustrate practical value of the presented theory.

Keywords

• Accountable Marketing
• Marketing Accountability
• Marketing Effectiveness
• Marketing Mix Modeling
• Marketing Roi
• Marketing Strategy
• Return On Marketing Investments
• Roi Of Marketing

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands