Boardrush

About Boardrush

We are a rider-owned online shop with a strong heritage in boardsports culture.

A Hybrid Retail Model: Boardrush operates with the mindset of a ‘traditional’ rider-owned board shop and the knowledge of cutting-edge platform technology. Offering a multi-vendor webshop solution for a curated selection of premium brands and shops.

Our Core Inventory: We actively maintain a selective portfolio of premium, independent brands across snowboarding, skateboarding and surfing. By investing in our own inventory, we demonstrate true commitment and "skin in the game" for the brands we represent.

The Multi-Vendor Edge: To offer the most comprehensive collection of independent gear, we utilize a curated multi-vendor structure. This allows brands and shop partners to offer a broader and deeper range of products that supplements our own stock. Ensuring riders always find exactly what they need.

The Power of the Collective: We are building a vertically integrated value chain that provides independent players broad digital reach without compromising their soul or authenticity.

- For Brands: We provide a credible, international omnichannel sales channel. Your offering on our platform is always supplementary to our curated stock, allowing us to achieve maximum collection depth and market presence together.

- For Shops: We are your partner, not your competitor. By integrating local board shops into our digital service chain, we ensure that online growth directly contributes to driving foot traffic and service revenue to your physical location.

The Collective Commitment: Guided by the principle of "Ubuntu", I am because we are. We operate under a strict code of conduct to ensure honest business, sustainability, social responsibility and protect the longevity of boardsports culture.

Keywords

• Boardsports
• E-Commerce
• Kitesurfing
• Omnichannel Retail
• Retail
• Skateboarding
• Snowboarding
• Surfing
• Wintersports

Address

• Headquarters

  Peppelkade 64h3992AK HoutenUtrecht, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Founder / Owner1