Blue Ape

About Blue Ape

Why Blue Ape?

Blue comes from the company’s sustainable philosophy. Sustainability is the key drive of Blue Ape and serves as a cornerstone of any and all businesses the company designs, develops and invests in.

Ape is all about going back to our primary ways of living and rethinking our ideas and behaviors towards expected financial and economic outcomes. We believe that in order to have real​ sustainable businesses, one should reconsider the drive of his/her entrepreneurial initiatives. Instead of targeting at making money and having ecological, societal and economic contingencies, companies should focus on making money from solving such problems and having them as core values of their business. It’s a paradigm shift. It’s not about doing business despite sustainability; it’s about having sustainability as a business.

Keywords

• Business Model Innovation
• Environment
• Local Economy
• Plastic Reduction
• Reusables
• Social Inclusion
• Sustainability
• Waste Reduction

Address

• Headquarters

  Stationsplein 453013AK RotterdamZuid-Holland, Netherlands