Begin Branding

About Begin Branding

Strategic and user-centric Brand Designer with a minds-on hands-on approach, and 20+ years of experience in branding, design and communications of which, 10+ years of solid design leadership roles for large international brands.

A resilient problem solver, calm and assertive team leader and a strong believer in design as a vehicle for change and engagement.

Denis Bégin currently works as freelance Brand Designer for multiple clients/agencies in the Netherlands and abroad. Between 2012 and 2022, he worked amongst others with Philips Design, heading the brand communication expressions worldwide for Philips Lighting until early 2016 and more recently, as creative lead brand communications for Royal Philips. He has taken part in shaping the new brand identity around the new brand promise “innovation and you”, and played a leading role in bringing it to life in all professional lighting (B2B) segments as well as in consumer lamps, connected lighting and consumer luminaires.

Bégin co-founded BeginStudio in 2006 a small independent branding agency in the heart of Amsterdam which at its peak, employed 8 people.

From 2002 to 2006 he was design director for the fashion brand Mexx where he was responsible for the visual identity and design direction for worldwide consumer and POS communications. Denis also took part in the brand strategy process and lead the overall product branding strategy.

Prior to that, he built up solid experiences in advertising and marketing as an art director at Cossette, the largest Canadian communication group and thereafter moved to Europe to fulfil a creative director position at a fashion focused agency in Hamburg.

Throughout his career, Denis has worked for leading brands like Coca-Cola, General Motors, Bell Canada, McDonalds, Mexx, Nike, Reebok and Philips amongst others. He studied Communication & Design at Laval University.

Keywords

• Branding
• Communications
• Design

Address

• Headquarters

  HazenboslaanOegstgeestZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Design / UX1