Be Better My Friend

About Be Better My Friend

It is time to rethink pastry.

Not to compromise on it. Not to work around it. But to build it better, from the fat up.

Be Better My Friend creates high-performance plant fats designed by and for professionals. Our fats are neutral by design, so flavour always leads. Chocolate, fruit, nuts, spices; they shine without interference. One coherent fat system. Same recipe, same process, same equipment. Works across cookies, cakes, creams, fillings, laminated doughs, and more so chefs stay in control and bakeries stay stable.

No allergen complexity. No palm. No greenwashing. Just clean, proven performance validated in real production environments across years and multiple countries.

We're not here to fight tradition or butter. We're here to unlock what comes next. Pastry that is led by flavour, simple to produce, stable at scale and inclusive by default.

That's Be Better.

Keywords

• Baked Goods
• Bakers
• Bakery
• Butter Alternative
• Chocolatier
• Food Start-Up
• Foodinnovation
• Foodtech
• Inclusivebaking
• Industrial Baker
• Palmoilfree
• Pastry
• Pastrychef
• Plant-Based
• Plant-Butter
• Plantbutter
• Sustainable
• Vegan
• Veganbutter
• Veganpastry

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1