Anouk Kopijn Consulting

About Anouk Kopijn Consulting

Hi, I’m Anouk - Strategic Qualitative Researcher.

With an MSc in Social Psychology from the University of Amsterdam and nearly 20 years of experience - from global consultancies like Kantar to boutique innovation agencies - I support agencies and help brands uncover the human motivations behind behaviour.

Across projects in Europe, the US, and China, the common thread in my work is unravelling what makes people click, why, and turning it into meaningful so what's for clients.

I translate psychology, culture, and consumer reality into insights that drive clear strategic direction.

Access my portfolio via the three-dot menu at the top of this page. There you’ll find more about my work, including recent case studies that may spark your interest.

But enough about me - I want to hear about you: - What are your current business challenges in growth, brand, or marketing? - Which objectives are you aiming to achieve with your products, campaigns, or customer experience? - How well do you really know your customers and their motivations? - Are your brand, products, and experiences truly designed to meet their needs and stand out in the market?

Let’s connect and explore how I can help you answer these questions and turn insights into impact!

[Services include: research design & moderation | analysis & synthesis | insight storytelling & reporting | workshops & collaborative sensemaking]

Keywords

• Brand Positioning
• Concept Testing
• Consumer Behaviour
• Consumer Psychology
• Cultural Insights
• Customer Segmentation
• Design Thinking
• Design-Led Innovation
• Ethnographic Research
• Focus Groups
• Generation Z
• Human Centred Design
• Market Research
• Qualitative Research
• Strategy

Address

• Headquarters

  Carrer de la Força17004 GironaCatalonia, Spain