AEDP

About AEDP

AEDP — Attraction Economics Design Planning is an independent advisory firm specialising in the economics, feasibility, and strategic planning of visitor attractions. We have completed 160 assignments valued at over USD 18 million for 40+ clients across 25 countries.

What sets AEDP apart is that our founding team operated and opened major theme parks and attractions before advising on them. That operational accountability shapes every feasibility study, investment case, and strategic advisory mandate we deliver.

Our proprietary benchmark database — spanning attendance, operating costs, staffing ratios, CapEx, and revenue per capita across attraction types and regions — provides the comparative foundation for investment-grade analysis. We publish independent annual pricing intelligence research across EMEA, North America, and Asia-Pacific.

Services cover the full development and operational lifecycle: market demand and feasibility studies, financial modelling, economic impact analysis, strategic advisory, due diligence, and management consulting.

Clients include private developers, sovereign government bodies, institutional lenders, Big Four advisory firms, and major global operators. Advisory grounded in accountability.

We help operators, investors, developers, and public agencies turn conceptual plans into bankable investment decisions. Our expertise combines rigorous economic analysis, demand forecasting, master planning economics, and risk assessment to guide high-stakes decisions where capital, guest experience, and long-term performance intersect.

Our services include:

Feasibility and economic impact analysis

Attendance and revenue forecasting

Investment case development and risk evaluation

Strategic planning and capital phasing guidance

Competitive and market dynamics assessment

AEDP is trusted by senior leadership, investment committees, and destination developers to provide clarity where data meets decision.

Keywords

• Aquarium Business Planning
• Aquarium Feasibility
• Attendance Forecasting & Revenue Modeling
• Attractions Economics & Demand Modeling
• Attractions Feasibility Studies
• Capital Planning & Phasing Strategy
• Commercial & Operational Strategy Alignment
• Cultural & Edutainment Attractions
• Design
• Destination & Mixed-Use Development Advisory
• Economic Masterplanning & Vauation
• Economics
• Existing Operation Strategic Reviews
• Experience Economy Strategy
• Family Entertainment Centers (Fecs)
• Feasibility
• Financial Modeling For Visitor Attractions
• Go-To-Market Strategy For Attractions
• Investment & Business Case Development
• Market & Competitive Analysis
• Market & Feasibility Analysis
• Master Planning & Development Strategy
• Masterplan
• Museum Business Planning
• Museum Feasibility
• Museum Operations
• Operations
• Peripheral Land Use/Expansion Planning Analysis
• Product & Concept Positioning
• Risk Assessment & Decision Support
• Strategic Advisory
• Theme Park
• Theme Park & Visitor Attraction Strategy
• Theme Park Business Planning
• Theme Park Feasibility
• Theme Park Operations
• Visitor Experience Economics
• Water Park
• Water Park Business Planning
• Water Park Feasibility
• Water Park Operations
• Water Parks & Indoor Entertainment Feasibility
• Wildlife Attractions
• World Expo Business Planning
• World Expo Feasibility
• Zoo Business Planning
• Zoo Feasibility
• Zoo Operations

Address

• Headquarters

  DubaiUnited Arab Emirates

Team by function

Based on 4 public job profiles as of 3 September 2026.

• Other / Unclassifiable2
• Administrative / Office1
• Operations1