AA Squared

About AA Squared

Europe isn't one market. It's 30+, each with its own platforms, agencies, measurement standards, and buying behavior. US and Series B-D companies that treat European expansion as a single rollout spend months and budget relearning lessons a local partner already knows.

AA Squared closes that gap. We help US consumer brands and B2C tech companies build a paid media presence in Europe without that trial-and-error cost, whether that means embedding senior media leadership inside your team or mapping the sequence for how you enter the region in the first place.

For companies earlier in that journey, our BRIDGE Framework builds a validated European entry strategy: prioritized markets, a phased entry plan, and success criteria, before the downstream planning and spend commitments lock in.

AA Squared is led by Managing Partner Adam Kanter, who has built and run paid media programs across more than 35 countries, including Uber, Just Eat Takeaway, and Marktplaats. We work as an embedded extension of your team, not an agency layer between you and your media spend.

If your next stage of growth runs through Europe, get in touch.

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Executive / C-Suite1