20B

About 20B

Scaling is complex, but it doesn't have to be chaotic.

20B is an independent advisory run by Thomas Bouwels, helping founders and exec teams build a product organization that actually scales — without the usual chaos.

Typical focus areas include:

→ Improving product thinking and ways of working → Redesigning orgs and workflows for growth → Clarifying priorities and decision-making → Modernizing platforms and architecture → Supporting M&A and other transformation work

Let's talk to see if what you need is something I can help with.

☕ Plan a coffee chat via 20b.co for an intro

Keywords

• Advisory
• Consulting
• Growth & Scaling
• Mergers & Acquisitions
• Organizational Design
• Platform Architecture
• Product Leadership

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Product Management1