Your Second Opinion in media

Over Your Second Opinion in media

Most marketing leaders do not need another media agency.

They need someone who can tell them whether the strategy, plan, pricing and advice in front of them are genuinely right for their brand.

Before committing a substantial budget, entering a new market or selecting an agency, you should be able to answer a few important questions:

- Are we making the smartest choice? - Are the proposed costs competitive? - Does this plan serve our objectives—or someone else’s business model?

What are we overlooking? I work on the client’s side.

Through Your Second Opinion, I independently review, challenge and strengthen media strategies, agency proposals and international growth plans. I do not work from media commissions, preferred suppliers or hidden incentives. My advice is based on what will create the best outcome for the brand.

Clients involve me for: * Independent media reviews and second opinions * International market-entry and campaign strategies * Media planning, budgeting and performance improvement • Media planning, budgeting and performance improvement • Interim strategic leadership and senior sparring • Agency pitches, briefings and proposal evaluations • Introductions to trusted local partners across international markets

I bring 18 years of international media experience, a trusted network across 25 countries and experience from more than 100 projects for scale-ups, established companies and international brands.

When a brand needs more than reach, my work with Murmur Pictures connects brand strategy with films, documentaries and Brand Funded Entertainment: stories people actively choose to watch rather than advertising they are forced to interrupt.

If you are about to approve a media plan, enter a new market or make a high-stakes marketing decision, take the Independent Media Check or contact me for a confidential conversation. Independent advice. No hidden agenda. Better media decisions.

Trefwoorden

• Ai
• Branded Entertainment
• Business Consultancy
• Digital Media
• Digital Strategy
• International Launches
• Media Advice
• Media Consultancy
• Media Strategy
• Planning
• Second Opinion
• Strategy
• Workshops

Adres

• Hoofdkantoor

  1017JZ AmsterdamNoord-Holland, Nederland

Team per functiegebied

Gebaseerd op 1 openbare functieprofielen, stand van 4 september 2026.

• Executive / C-Suite1