merkenbouwer.com

Over merkenbouwer.com

At merkbouwer.com we help leading brands and top entrepreneurs to position their brand authentically, consistent and distinctively. We prefer to make a "deep dive" to the core of the product (or service) in order to develop the best strategy and creatives for the customer. All assumptions are of course tested internally and externally and rolled out through 360-degree resources, media and technology.

We believe brands that focus on serving people with relevant content and products will win in the long run. The key is authenticity, where the provision of excellent products and service is the new standard. That is why it is so relevant to find out who you are, what you can do best and where you will move as an organization. Brand identity works from the inside out. If you radiate who you really are externally, (potential) customers will be happy.

Merkbouwer.com is active as a network organization and engages high-quality agencies and freelance specialists to deliver top-class creative output for our customers. In consultation I can be deployed myself for interim programs and projects or marketing, communication, brand and campaign management.

Almost 20 years of experience in developing marketing / brand / innovation strategy and 360-degree campaigns for market leaders (including Nestle, Dolce Gusto Coffee, Samsung Electronics Benelux, ING, Unilever, BenQ, LaVazza). Experience in leading large organizational overarching marketing and communication change processes, including national digitization, repositioning, re-branding and 360-degree campaign roll-out of the Dutch Book Token and the VVV Gift Card.

Adres

• Hoofdkantoor

  Van Kinsbergenplein 292014DB HaarlemNoord-Holland, Nederland

Team per functiegebied

Gebaseerd op 1 openbare functieprofielen, stand van 3 september 2026.

• Marketing1