MatterMore

Over MatterMore

MatterMore helps enterprise B2B marketing and sales leaders transform lead generation into qualified revenue. Built on the Revenue Motion Framework™ — the proven five-phase system for how modern B2B demand generation actually works. Most B2B demand generation isn't broken because of bad people or bad tools Marketing runs campaigns. Sales chases leads. Both report to leadership separately. And somewhere in the gap between the two, real buying opportunities get missed — often without anyone noticing.

What enterprise revenue actually requires is something different. Not a campaign. Not a funnel. A motion. The Revenue Motion Framework™, A five-phase operating system for B2B demand generation:

Align → Sense → Orchestrate → Convert → Optimize.

It’s not a funnel. It’s a continuous motion, designed around how enterprise buyers actually move.

Three ways to work together:

1) Interim For teams in transition. Roel steps in as interim demand gen lead to stabilise performance, rebuild the engine, and hand over a system your team can run. Best for enterprise B2B technology companies going through change.

2) Consulting For teams that know what they want to do but need the strategy and architecture to get there. Fractional advisory across the five phases of the Revenue Motion Framework™ — from alignment and signal strategy to orchestration and optimisation.

3) Training For teams adopting new tools, new methodologies, or new ways of working. Roel trains marketing and sales teams on what the shift means, why it matters, and how to do the right things with less wasted effort.

Let’s connect: 📩 roel.haanappel@mattermore.nl

Trefwoorden

• Account Based Marketing
• Always-On
• Crm
• Customer Data Platforms
• Customer Value
• Dynamic Audiences
• Intent
• Interim Services
• Linkedin Sales Navigator
• Opportunity Based Demand Generation
• Personalization
• Sales - Marketing Alignment
• Sales Training

Adres

• Hoofdkantoor

  WoerdenUtrecht, Nederland

Team per functiegebied

Gebaseerd op 1 openbare functieprofielen, stand van 3 september 2026.

• Marketing1