Make time to save time in communications

Over Make time to save time in communications

Are you Making a Changeover to External Communications? Are you being efficient in this field? Are you handling it in-house or outsourcing? And most importantly, are you rolling out spheres when you should be churning out cubes?

Creating a voice in communications is like playing an instrument.

Communications – be that marketing, PR, social media presence or something more general – are tricky beasts. You can be hitting the deadlines, getting the posts out, meeting the word counts – and somehow still missing the mark. Particularly in the technology industries, it can be difficult to find a voice that has true mastery over the technological elements at the heart of what you do, but can also effectively communicate a tone and brand that a) represents you well, and b) resonates well with your customer base – existing and potential. You want somebody handling your communications who can have all the efficiency of the cube-carrying forklift, but doesn’t go as zany and off-piste as to be rolling spheres across your desert (am I stretching that poster metaphor a bit far at this point?)

So when you delegate in this field, there are a series of checks you need to go through to make sure you’re getting what you need: maximum value and impact, minimum fuss and effort.

Does the communications firm you’re looking at get your technology?

How long are you going to have to spend not just briefing them on the specifics of your product, but on industry standards, trends and conventions? It can be subtle, but a reader from the industry instantly knows whether a writer is speaking from a perspective of authority on the subject, or regurgitating half-baked lines of technical specification, without understanding how it interlocks or why it matters. The firm you choose needs proven experience in the field. They need to talk with knowledge and authority on highly technical issues.

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