Infra Foodbrands B.V.

Over Infra Foodbrands B.V.

Infra Foodbrands B.V. is Dutch market leader in tropical juice brands. We develop and produce juices as well as drinks and distribute the fruit blends to 40 countries. Infra Food Brands B.V, founded by entrepreneur Frank Sanders, has a soft spot for authentic brands that show their roots. A great example is the Indian tropical fruit juice Maaza – the leading brand in the company portfolio.

The Maaza brand answers to everything Infra Foodbrands B.V. stands for. No white beaches and palm trees on the packaging, but the traditional Indian look and feel. And it serves a niche, another very important value of our company: unlike mainstream apple and orange juice, tropical fruit juice was unknown territory in The Netherlands before Maaza was introduced.

After a licensing period of 15 years, putting Maaza on the map all around Europe, the brand was purchased in 2006. This created an opportunity for Sanders to give Maaza a proper upgrade. In 2013, the Californian juice brand SUNLAND was added to the Infra Foodbrands B.V. family to help the company make vegetable and fruit juices mainstream. Up until then, these were solely sold at overpriced juice bars. Next up to join the squad was the brand LIMONDAINE, known for its eye for detail.

The newest Infra Foodbrands B.V. product is coconut water. Sounds cliché? Wait ‘till you try it, because good coconut water is very rare. The way in which coconut water often is pasteurized, ruins the process, taste and reputation. Infra Foodbrands B.V. takes a completely different approach. The factory is in the middle of the plantation, the coconut is immediately filled and processed without the use of concentrate.

Proud of what we have accomplished, we are always on the lookout for new ventures!

Trefwoorden

• Beverages
• Coconut Water
• Fmcg
• Fruitjuice
• High Quality Production
• International Marketing
• Juice Brands
• Logistical Cycle
• Tropical Fruit

Adres

• Hoofdkantoor

  Hogehilweg 41101CC AmsterdamNoord-Holland, Nederland