Industrial Marketing Management IMM

Over Industrial Marketing Management IMM

Industrial Marketing Management (IMM) focuses on how organizations work with customers, suppliers, distributors, service providers, and other actors to design, manage, and improve relationships, exchanges, and market processes in industrial and business-to-business (B2B) contexts.

IMM sets the agenda for rigorous B2B scholarship by publishing research that meets high standards of theoretical development, empirical rigor, and relevance for practice. The journal welcomes a broad range of contributions, including conceptual, empirical, methodological, and integrative work, that address key decision contexts, processes, and interactions involving customers, partners, technologies, and institutions in industrial markets.

IMM serves a global audience of scholars and practitioners. Its articles shape academic discourse, inform managerial judgment, and strengthen the role of B2B research in explaining and influencing behavior and outcomes in contemporary industrial markets.

Adres

• Hoofdkantoor

  AmsterdamNoord-Holland, Nederland