De Koers Consulting

Over De Koers Consulting

We help B2B companies with complex products make their value crystal clear so they win deals faster, at better margins.

Too many innovative businesses lose sales not because of their product, but because customers don’t see the value. I fix that.

I believe in the principles of value selling combined with a dose of 'boerenverstand' (that is Dutch for practical wisdom). I fully believe simplicity is the key in many, if not all situations:

- “Value selling is complicated.” → It’s about understanding the big picture, not spreadsheets. One good question often beats a full cost model.

- “Value propositions don’t work in practice.” → A clear, quantified value proposition makes every sales conversation sharper and more productive.

- “Calculating value is too hard.” → The real value often comes down to one key number. Find it, and decisions get easier.

- “You can’t scale value calculations across clients.” → You can reuse 80% and automate the rest, making each next client easier to convince.

- “I don’t have time for this.” → Value selling saves time by shortening sales cycles and reducing back-and-forth.

My Approach I work with business owners, sales professionals, business developers, and technical experts to make complex solutions clearer, more compelling, and easier to sell. From my 'Sales Clarity Sprint' to full value selling training, all is focused on understanding how new technologies fit into your customer’s world, solving real problems, and driving meaningful change.

Why Me? - Deep Industry Experience – Background in mining automation, strategy consulting, and high-tech B2B sales. - Practical & No-Nonsense – I focus on what works in real sales conversations, not just theory. - Curiosity-Driven Approach – Always learning, testing, and refining how innovations reach the market.

If you want to discover the power of simplicity, book an appointment through my link, or visit my website: www.crossingthegap.nl

Trefwoorden

• Innovation
• Physical Products
• Reducing Price Pressure
• Shorten Sales Cycles
• Training
• Value Calculation
• Value Discovery
• Value Pricing
• Value Selling

Adres

• Hoofdkantoor

  Rijswijkse Landingslaan 932497BE Den HaagZuid-Holland, Nederland