AURITA

Over AURITA

AURITA turns material vision into commercial reality.

We work at the intersection of biomaterials, fashion, and circular supply chain innovation — helping brands, research organisations, and investors move from concept to deployment with rigour and speed.

Founded by Aniela Hoitink — serial entrepreneur, biomaterial pioneer, and founder of MYCOTEX (world's first mycelium-based garment and interior textile platform), NEFFA (world's first automated biomaterial supply chain), and Solar Fiber — AURITA brings 27 years of deep material expertise and commercial experience to every engagement.

What we do:

Innovation Consulting — We drive sustainable material and product innovation from concept to commercial launch. Whether you are a brand exploring new material strategies or a research institution bridging the gap to market, we provide the strategic and technical expertise to move faster and smarter.

Strategic Partnerships — We build cross-industry alliances between material developers, manufacturers, brands, and investors. We translate complex innovation into language that moves organisations to act.

Material Development — We advance biomaterial and textile technologies from lab to investment-ready scale — building IP portfolios, securing grants, and designing supply chain architectures that make new materials commercially viable.

Current focus areas: mycelium-based biomaterials, solar energy textiles, sprayed-fibre supply chains, and circular systems for fashion and interior.

The future of sustainable textiles will not come from better labels. It will come from better architecture — fundamentally different ways of growing, making, and closing the loop on what we wear and use.

→ aurita.nl

Trefwoorden

• Biodesign
• Biomaterials
• Circular Fashion
• Fashion Systems Change
• Innovation Consulting
• Interior Textiles
• Keynote Speaking
• Material Development
• Mycelium Textiles
• Strategic Partnerships
• Supply Chain Innovation
• Sustainable Innovation

Adres

• Hoofdkantoor

  SoestUtrecht, Nederland

Team per functiegebied

Gebaseerd op 1 openbare functieprofielen, stand van 3 september 2026.

• Founder / Owner1